Blog entries - October 2009 http://www.southwestict.com Sun, 05 Feb 2012 13:55:31 +0100 FeedCreator 1.7.3 http://www.southwestict.com/67-crm-success-the-7-pitfalls-to-avoid-67.html CRM Success: 7 Pitfalls To AvoidAvoiding User Acceptance IssuesOne of the biggest issues facing companies that deploy a new Customer Relationship Management (CRM) system is user acceptance.&nbsp; This document outlines what we see as the top seven reasons why user acceptance is still a big problem for so many companies.&nbsp; The decision to purchase and deploy a CRM system is usually based on solid business logic. But once the decision has been made to deploy, many projects go off track. Here aRead More... Simon Leek Mon, 26 Oct 2009 12:47:10 +0100 Pitfalls CRM http://www.southwestict.com/74-twitter-a-key-part-of-a-crm-strategy.html <p>So many people I speak with don't know why they use Twitter.&nbsp; Most site the fact that it seems to be the in-thing to do or that others use it so therefore so should "I".&nbsp; Then what happens?&nbsp; People start writing 140 characters about what they have done that day or they advertise a product asking people to buy it.&nbsp; The former, they decide, being mind-numbingly pointless and the latter bearing no fruit whatsoever.</p><p><br />Eventually with only a few close friends and famiRead More... Simon Leek Mon, 26 Oct 2009 00:00:00 +0100 Twitter