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		<title>Blog entries from admin</title>
		<description>A short description about your blog</description>
		<link>http://www.southwestict.com</link>
		<lastBuildDate>Sun, 05 Feb 2012 13:50:54 +0100</lastBuildDate>
        <generator>FeedCreator 1.7.3</generator>
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			<title>SugarCRM Sizing Guidelines</title>
			<link>http://www.southwestict.com/190-sugarcrm-sizing-guidelines.html</link>
			<description>&lt;p&gt;The following is an extract from SugarCRM inc. which we would like to share with customers.  As your operation grows you should keep in mind the performance of your database.  If your follow this guide your SugarCRM instance should perform well and keep your users satisfied.&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;br/&gt;General Guidelines&lt;br/&gt;&lt;p&gt;Sugar Professional and Sugar Enterprise are designed to scale without needing significant additional resources. Internal tests have shown that a single high power server with eight 86x64CPURead More...</description>
			<author>Simon Leek</author>
			<pubDate>Thu, 19 Jan 2012 12:35:42 +0100</pubDate>
		<category>SugarCRM</category>
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			<title>How to work out if you’re doing the right kind of business</title>
			<link>http://www.southwestict.com/148-how-to-work-out-if-youre-doing-the-right-kind-of-business.html</link>
			<description>&lt;p&gt;One way to determine if you are focusing on profitable customers is to use a simple matrix where by you categorise each of your customers based on value and effort.&amp;nbsp; I have attempted to demonstrate how this might look for a business but it can be adapted to suit your own particular business.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;In the following chart we have two axis.&amp;nbsp; The vertical axis showing the amount of EFFORT from low to high.&amp;nbsp; The horizontal axis showing VALUE low to high.&amp;nbsp; By plotting your custRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Thu, 07 Apr 2011 15:10:24 +0100</pubDate>
		<category>ROI</category>
 <category>CRM</category>
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			<title>The hidden cost of moving CRM system</title>
			<link>http://www.southwestict.com/146-the-hidden-cost-of-moving-crm-system.html</link>
			<description>&lt;p&gt;Naturally, the last thing on your mind when you're buying a new CRM system is how the data and associated information can be extracted when you want to move to another CRM system.&lt;br /&gt;&lt;br /&gt;Ok, so by and large your decision today is based on a long term implementation that should stay with you for the forseeable future.&amp;nbsp; Right?&amp;nbsp; Maybe, but new technologies come along all the time that can steer a business away from its current system.&amp;nbsp; Notwithstanding change of course.&amp;nbsp; ARead More...</description>
			<author>Simon Leek</author>
			<pubDate>Sun, 06 Mar 2011 21:06:23 +0100</pubDate>
		<category>Migration</category>
 <category>Data</category>
 <category>CRM</category>
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			<title>Customer Relationship Management (CRM) Devon</title>
			<link>http://www.southwestict.com/138-customer-relationship-management-crm-devon.html</link>
			<description>&lt;p&gt;Whether you are looking to improve your customer service or simply find new customers, SouthwestCRM offers IT-based sales and marketing support to all Devon-based businesses.&amp;nbsp; We are a CRM company in the Southwest delivering software solutions.&amp;nbsp; We specialise in CRM and Social Media marketing, email marketing campaigns and customer relationship marketing activity.&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;What is CRM and &quot;Social CRM&quot;?&lt;br/&gt;&lt;p&gt;CRM is an approach to doing business (It is not a technology).&amp;nbsp; &quot;CRRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Tue, 01 Feb 2011 00:00:00 +0100</pubDate>
		<category>SocialCRM</category>
 <category>LinkedIn</category>
 <category>CRM</category>
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			<title>CRM Top Tips</title>
			<link>http://www.southwestict.com/139-crm-top-tips.html</link>
			<description>&lt;p&gt;We thought we'd share some tips with anyone who is   about to embark on a new CRM project (or any type of project for that   matter).&lt;/p&gt;&lt;br/&gt;Tip 1: Like a good Carpenter - measure twice, cut once&lt;br/&gt;&lt;p&gt;We cannot emphasise enough about the need for good planning and design   BEFORE you start implementation.&amp;nbsp; Have all your processes mapped out   beforehand and ensure that you know the reason for doing the process and   its benefit to the business and individual who will be using the   process.&lt;/Read More...</description>
			<author>Simon Leek</author>
			<pubDate>Sun, 23 Jan 2011 19:50:22 +0100</pubDate>
		<category>CRM</category>
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			<title>We made the front page of the business section!</title>
			<link>http://www.southwestict.com/137-we-made-the-front-page-of-the-business-section.html</link>
			<description>&lt;p&gt;Ok so it may not be a national paper but the local newspaper (Falmouth Packet) picked up on our ShelterBox story and published it recently.&amp;nbsp; Here's a scan of the article...&lt;/p&gt;&lt;br/&gt;&lt;p&gt;&lt;img src=&quot;http://southwestict.com/images/swict_pics/packet_scan.jpg&quot; border=&quot;0&quot; alt=&quot;SouthwestCRM ShelterBox&quot; /&gt;&lt;/p&gt;&lt;br/&gt;&lt;p&gt;A pretty hectic photo session due to the Venezuela Disaster.&amp;nbsp; The team in the background are packing vital supplies for Venezuela.&amp;nbsp; We're proud to be part of such a great cause.&amp;nbspRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Thu, 20 Jan 2011 20:35:12 +0100</pubDate>
		<category>SocialCRM</category>
 <category>ShelterBox</category>
 <category>Portal</category>
 <category>Hedron4</category>
 <category>CRM</category>
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			<title>Whats the difference between SugarCRM Professional and Community Edition?</title>
			<link>http://www.southwestict.com/136-whats-the-difference-between-sugarcrm-professional-and-community-edition.html</link>
			<description>&lt;p&gt;We&amp;rsquo;ve pulled together some of the key functional differences between the Professional and Community Editions of SugarCRM.&amp;nbsp; Certainly for small organisations with less than 20 users it makes a lot of sense to go Pro.&amp;nbsp; Not only will it cost less in the early years it will be a lot simpler to implement and maintain and your users will be a lot happier.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;&lt;img src=&quot;http://southwestict.com/components/com_myblog/images/pdf.gif&quot; border=&quot;0&quot; alt=&quot;&quot; /&gt;Download PDF&lt;/p&gt;&lt;br/&gt;&lt;p&gt;Caveat: SuRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Tue, 14 Dec 2010 00:00:00 +0100</pubDate>
		<category>SugarCRM</category>
 <category>Pro</category>
 <category>CRM</category>
 <category>CE</category>
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			<title>ShelterBox Response Team selects Hedron4 from SouthwestCRM</title>
			<link>http://www.southwestict.com/135-shelterbox-response-team-selects-hedron4-from-southwestcrm.html</link>
			<description>&lt;p&gt;We are pleased to announce that the ShelterBox charity has selected Hedron4 to help co-ordinate 160 members of its International Response Team.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;See the full press release here&lt;/p&gt;&lt;br/&gt;&lt;p&gt;More information about ShelterBox can be fond on their website: http://www.shelterbox.org&lt;/p&gt;</description>
			<author>Simon Leek</author>
			<pubDate>Wed, 17 Nov 2010 00:00:00 +0100</pubDate>
		<category>SugarCRM</category>
 <category>Membership</category>
 <category>Hedron4</category>
 <category>Events</category>
 <category>Document Management</category>
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			<title>8 Reasons Why Document Management Should be at the Top of the Agenda</title>
			<link>http://www.southwestict.com/111-8-reasons-why-document-management-should-be-at-the-top-of-the-agenda.html</link>
			<description>&lt;p&gt;This article should be of interest to anyone struggling to keep control of their organisations documents.&amp;nbsp; Typically this means finding documents on network file stores and within emails.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;1.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; So you find a document on the network, copy it to your PC and start editing it.&amp;nbsp; A little later a colleague does exactly the same thing.&amp;nbsp; You save the document and replace the existing one.&amp;nbsp; So does your colleague.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;2.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;Read More...</description>
			<author>Simon Leek</author>
			<pubDate>Tue, 26 Oct 2010 15:59:16 +0100</pubDate>
		<category>Document Management</category>
 <category>DMS</category>
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			<title>Whale, Oil, Beef, Hooked. 4 innocent looking words but not if you're Irish...</title>
			<link>http://www.southwestict.com/108-whale-oil-beef-hooked-4-innocent-looking-words-but-not-if-youre-irish.html</link>
			<description>&lt;p&gt;Ok so this is a little tongue in cheek but these words when strung  together can take on a completely different - and sometimes unintended -  meaning.&amp;nbsp; This simple example of what is said by one person to another  can often be misinterpreted. In business situations, it is the single  biggest reason for project failure and fall outs.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;Over the 20+ years I have been consulting around the use of Customer  Relationship Management (CRM) systems the gap between what the buyer  asks for aRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Wed, 14 Jul 2010 00:00:00 +0100</pubDate>
		<category>CRM</category>
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			<title>Enhanced reporting across info@hand and SugarCRM</title>
			<link>http://www.southwestict.com/80-enhanced-reporting-across-infohand-and-sugarcrm.html</link>
			<description>&lt;p&gt;Many SugarCRM and info@hand users are just not aware of the value and capabilities an external reporting system can bring to their business.  A reporting tool can integrate seamlessly with the CRM database so we thought we'd post some examples to wet your appetite.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;&lt;img src=&quot;http://southwestict.com/components/com_myblog/images/pdf.gif&quot; border=&quot;0&quot; width=&quot;32&quot; height=&quot;32&quot; style=&quot;border: 0pt none;&quot; /&gt; is one report example that shows some of the charting capabilities from JasperServer.  TRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Tue, 08 Jun 2010 00:00:00 +0100</pubDate>
		<category>SME</category>
 <category>Reporting</category>
 <category>Info@Hand</category>
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			<title>SugarCRM vs Salesforce</title>
			<link>http://www.southwestict.com/75-sugarcrm-vs-salesforce.html</link>
			<description>So these days it seems that SugarCRM is stepping on the toes of Salesforce.com. The small to medium sized market (SMEs) is becoming Sugar&amp;rsquo;s territory.&lt;img src=&quot;http://www.southwestict.com/images/swict_pics/sugarhero_300w.gif&quot; border=&quot;0&quot; alt=&quot;Sugarhero&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; align=&quot;right&quot; /&gt;&lt;br /&gt;You just have to see a SugarCRM demo to realise that the feature set is more or less the same but with one big difference&amp;hellip;License Price.&lt;br /&gt;&lt;br /&gt;With Sugar the money you save on licensingRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Fri, 18 Dec 2009 00:00:00 +0100</pubDate>
		<category>SugarCRM</category>
 <category>Salesforce.com</category>
 <category>CRM</category>
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			<title>CRM Success: The 7 Pitfalls to Avoid</title>
			<link>http://www.southwestict.com/67-crm-success-the-7-pitfalls-to-avoid-67.html</link>
			<description>CRM Success: 7 Pitfalls To AvoidAvoiding User Acceptance IssuesOne of the biggest issues facing companies that deploy a new Customer Relationship Management (CRM) system is user acceptance.&amp;nbsp; This document outlines what we see as the top seven reasons why user acceptance is still a big problem for so many companies.&amp;nbsp; The decision to purchase and deploy a CRM system is usually based on solid business logic. But once the decision has been made to deploy, many projects go off track. Here aRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Mon, 26 Oct 2009 12:47:10 +0100</pubDate>
		<category>Pitfalls</category>
 <category>CRM</category>
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			<title>Twitter: A Key Part of a CRM Strategy</title>
			<link>http://www.southwestict.com/74-twitter-a-key-part-of-a-crm-strategy.html</link>
			<description>&lt;p&gt;So many people I speak with don't know why they use Twitter.&amp;nbsp; Most site the fact that it seems to be the in-thing to do or that others use it so therefore so should &quot;I&quot;.&amp;nbsp; Then what happens?&amp;nbsp; People start writing 140 characters about what they have done that day or they advertise a product asking people to buy it.&amp;nbsp; The former, they decide, being mind-numbingly pointless and the latter bearing no fruit whatsoever.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;Eventually with only a few close friends and famiRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Mon, 26 Oct 2009 00:00:00 +0100</pubDate>
		<category>Twitter</category>
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			<title>Customer Relationship Management (CRM) Cornwall</title>
			<link>http://www.southwestict.com/76-customer-relationship-management-crm-cornwall.html</link>
			<description>&lt;p&gt;Whether you are looking to improve your customer service or simply find new customers, South West ICT offers IT-based sales and marketing support to all Cornish businesses.&amp;nbsp; We are a CRM company in Cornwall delivering software solutions that make light work of email management, email marketing campaigns and customer relationship marketing activity.&lt;/p&gt;&lt;img src=&quot;http://www.southwestict.com/images/swict_pics/cornwall.gif&quot; border=&quot;0&quot; alt=&quot;crm cornwall&quot; /&gt;&lt;br/&gt;&amp;nbsp;&lt;img src=&quot;http://www.southwesRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Tue, 22 Sep 2009 00:00:00 +0100</pubDate>
		<category>South West</category>
 <category>ICT</category>
 <category>CRM</category>
 <category>Cornwall</category>
 <category>Convergence Fund</category>
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			<title>Connect LinkedIn to your CRM and watch your sales grow</title>
			<link>http://www.southwestict.com/66-connect-linkedin-to-your-crm-and-watch-your-sales-grow.html</link>
			<description>If you&amp;rsquo;re a social networker, on LinkedIn, a marketer or just in the business of selling, this article demonstrates how your relationship building activity can be harnessed and applied directly into your customer relationship management (CRM) system.&amp;nbsp; Do it the right way and watch your sales grow.  &amp;nbsp;&lt;img src=&quot;http://www.southwestict.com/images/swict_pics/sugarhero_300w.gif&quot; border=&quot;0&quot; alt=&quot;Grow sales - connect LinkedIN and SugarCRM&quot; hspace=&quot;8&quot; vspace=&quot;8&quot; align=&quot;right&quot; /&gt;A real-liRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Tue, 11 Aug 2009 00:00:00 +0100</pubDate>
		<category>LinkedIn</category>
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			<title>Business owners waking up to the benefits of CRM</title>
			<link>http://www.southwestict.com/77-business-owners-waking-up-to-the-benefits-of-crm.html</link>
			<description>&lt;p&gt;When it comes to customer management systems most small business owners confidently say &amp;ldquo;we don&amp;rsquo;t need that.&amp;nbsp; Sheila in the office does that for me&amp;rdquo; and then they get on with the business of making money.&amp;nbsp; yee ha.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;br /&gt;In practice though I do see a trend towards the adoption of customer management processes using specialist software applications.&amp;nbsp; The trouble is that most owners don&amp;rsquo;t have the time nor inclination to swat up on how these tooRead More...</description>
			<author>Simon Leek</author>
			<pubDate>Tue, 14 Jul 2009 00:00:00 +0100</pubDate>
		<category>SME</category>
 <category>EasyCRM</category>
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