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Email: helpdesk@southwestict.com
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CRM Marketing Database
A back-office marketing database to keep in touch with your members, prospects and opportunities
Hedron4 CRM is a feature-rich sales and marketing system that is used to find and retain new clients. It includes the following key features:
- Email marketing
- Contact management
- Market segmentation
- Customer service
- Project management
- Reporting
Either buy as a standalone CRM system or connect it to the Hedron4 Web Portal.
Central Diary and Scheduler
The diary facility within the CRM system gives you a graphical view of you day, week or month at a glance. Meetings can created and linked to events or Contacts providing a visibility across the organisation
Reminders and alerts
Never forget to do a task, attend a meeting or follow up lead. Hedron4's CRM alerting feature ensures you never miss an important event. Reminders and alerts can be sent via email or using the CRM's on-screen prompts.
Social Media Insight
Social Networking has become a great way to communite with a membership whilst at the same time enabling you to gain deeper insights into the activities and behaviours of your members. Hedron4's Social Media integration provides visibility of each members Social Media activities all from within your CRM system.
Marketing Segmentation
Create a number of Target Lists and use them to build highly targeted marketing campaigns and reports. For example, view members by specialism and subscription level and send a particular message to part of the list that meets a specific criteria.
Conversation Tracking
Keep track of all calls, meetings and notes (activities) in the CRM system. Each activity can be linked to one or more Contacts in the CRM database. This ensures that a history of activities is maintained for each Contact providing all your staff with a greater understanding of the dealings your organisation has had with each Contact or Member organisation.
Email Marketing
The email marekting facility is a powerful marketing solution that sends personalised emails and tracks who opens the email, who clicks through to items within the email and who opts-out of future emails. If people do opt-out they are automatically marked in the database so that they don't receive further communication from your organisation.
