Blog entries

Whale, Oil, Beef, Hooked. 4 innocent looking words but not if you're Irish...

Simon Leek — Thu, 01 Jul 2010 16:19:26 +0100

Whale, Oil, Beef, Hooked. 4 innocent looking words but not if you're Irish...

Ok so this is a little tongue in cheek but these words when strung together can take on a completely different - and sometimes unintended - meaning. This simple example of what is said by one person to another can often be misinterpreted. In business situations, it is the single biggest reason for project failure and fall outs.

Over the 20+ years I have been consulting around the use of Customer RRead More...

Enhanced reporting across info@hand and SugarCRM

Simon Leek — Thu, 04 Mar 2010 21:05:42 +0100

Many SugarCRM and info@hand users are just not aware of the value and capabilities an external reporting system can bring to their business. A reporting tool can integrate seamlessly with the CRM database so we thought we'd post some examples to wet your appetite.

is one report example that shows some of the charting capabilities from JasperServer. The PDF file was generated from within info@hand via a simRead More...

SugarCRM vs Salesforce

Simon Leek — Fri, 18 Dec 2009 00:00:00 +0100

So these days it seems that SugarCRM is stepping on the toes of Salesforce.com. The small to medium sized market (SMEs) is becoming Sugar’s territory.
You just have to see a SugarCRM demo to realise that the feature set is more or less the same but with one big difference…License Price.

With Sugar the money you save on licensingRead More...

CRM Success: The 7 Pitfalls to Avoid

Simon Leek — Mon, 26 Oct 2009 12:47:10 +0100

CRM Success: 7 Pitfalls To AvoidAvoiding User Acceptance IssuesOne of the biggest issues facing companies that deploy a new Customer Relationship Management (CRM) system is user acceptance. This document outlines what we see as the top seven reasons why user acceptance is still a big problem for so many companies. The decision to purchase and deploy a CRM system is usually based on solid business logic. But once the decision has been made to deploy, many projects go off track. Here aRead More...

Twitter: A Key Part of a CRM Strategy

Simon Leek — Mon, 26 Oct 2009 00:00:00 +0100

So many people I speak with don't know why they use Twitter. Most site the fact that it seems to be the in-thing to do or that others use it so therefore so should "I". Then what happens? People start writing 140 characters about what they have done that day or they advertise a product asking people to buy it. The former, they decide, being mind-numbingly pointless and the latter bearing no fruit whatsoever.

Eventually with only a few close friends and famiRead More...

Customer Relationship Management (CRM) Cornwall

Simon Leek — Tue, 22 Sep 2009 00:00:00 +0100

Whether you are looking to improve your customer service or simply find new customers, South West ICT offers IT-based sales and marketing support to all Cornish businesses. We are a CRM company in Cornwall delivering software solutions that make light work of email management, email marketing campaigns and customer relationship marketing activity.