This section is for the team at South West ICT to add comments, views, observations and anything that tickles their fancy about their industry observations, customer experiences and latest developments in the customer management marketplace.
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Using Twitter: A key part to a CRM strategy |
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So many people I speak with don't know why they use Twitter. Most site the fact that it seems to be the in-thing to do or that others use it so therefore so should "I". Then what happens? People start writing 140 characters about what they have done that day or they advertise a product asking people to buy it. The former, they decide, being mind-numbingly pointless and the latter bearing no fruit whatsoever. |
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CRM Success: The 7 Pitfalls to Avoid |
Avoiding User Acceptance IssuesOne of the biggest issues facing companies that deploy a new Customer Relationship Management (CRM) system is user acceptance. This document outlines what we see as the top seven reasons why user acceptance is still a big problem for so many companies. The decision to purchase and deploy a CRM system is usually based on solid business logic. But once the decision has been made to deploy, many projects go off track. Here are the top reasons why. |
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Connect LinkedIn to your CRM and watch your sales grow |
This article demonstrates the power of connecting LinkedIn to your customer relationship management (CRM) system. Do it the right way and watch your sales grow. |
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CRM Seminar - Love your customers and finding more... |
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A half day seminar for business owners looking to find innovative ways to grow their business. This seminar is all about building a proactive sales, marketing and customer service business with a focus on the effective use of “CRM” software. |
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Sugarsuite CRM vs. Salesforce.com |
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So these days it seems that SugarCRM is stepping on the toes of Salesforce.com. The small to medium sized market (SMEs) is becoming Sugar’s territory. |
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